Running Successful TikTok Ads for Your Shopify StoreTikTok has exploded in popularity, quickly becoming a powerhouse for product discovery and a hub for social commerce. For Shopify store owners, this presents an incredible opp...
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TikTok has exploded in popularity, quickly becoming a powerhouse ...
time: 2024-08-04T17:14:14Z
title: Running Successful TikTok Ads for Your Shopify Store
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DOJ sues TikTok, alleging massive-scale invasions of childrens privacyEven TikTok's Kids Mode violates COPPA, DOJ alleged.
https://arstechnica.com/p=2040944
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summary: Even TikTok's Kids Mode violates COPPA, DOJ alleged.
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title: DOJ sues TikTok, alleging massive-scale invasions of childrens p...
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Hey LinkedIn U OK, hon
Today, I received an exciting (!) message. Apparently, its 18 years since I created my account on LinkedIn.
The message came with the usual hints that some other users might have looked at my profile, and the companies or industries they were from as well as a bunch of metrics about how many new connections Ive made this year, how often my posts have been viewed etc. as well as a suggestion that I should share that with my network. The classic growth hacky if this user tells his friends how successful hes being, others might spend more of their time engaging to compete/grow as well.
Its true that I have spent more time on LinkedIn in the past 18 months, particularly since the Twitter layoff and meltdown, of course. However, over that same period Ive also noticed that it has changed a lot, and moved further away from being the home of a CV/resume, more into being a classic general-purpose social network. More Facebook-y, if you will. More emphasis on the feed and the algorithm, more focus on increasing dwell time, than on helping users to maintain a professional profile and sets of qualifications and to get hired. In fact, it has become pretty frustrating to use from the perspective of wanting to get hired it is where I would like to showcase my career and achievements, but rather than using my LinkedIn profile to communicate that to a client, a recruiter will almost always want a separate CV anyway
So, whats the point
LinkedIn now has gamesAs further evidence of how far LinkedIn has pivoted away from its original purpose, it has even added games This is a classic hack to increase dwell time on platform maybe I might engage with a game, and stay on the page, and then be online to answer an incoming chat message from a connection but what on earth are they thinking otherwise I cannot see any reason to have games shoehorned into a professional networking platform like this and I say that as someone who has been literally titled for the best part of a decade.
This is a bit of a grumble, partly because I just dont see the value of a lot of these frivolous additions. I guess some product managers somewhere have a strategy but the reason I am personally on LinkedIn is to maintain a career history, and to build professional connections. The length of time Ive been using it, the metrics on how many new connections Ive made in a specific period, etc are really not very useful pieces of information. I guess Ive written this post as a bit of a virtual shrug to it all!
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